If you rely on a private well in Northeast Georgia, you are likely familiar with the distinctive challenges of regional groundwater. Fixtures develop stubborn reddish-orange rings, white laundry gradually turns yellow, and morning tap water may carry an unpleasant metallic smell and taste. These issues stem directly from local geology. North Georgia’s bedrock is rich in iron-bearing granite, quartz, and mineral deposits beneath our signature red clay. As rainwater percolates through the soil into deep subterranean aquifers, it dissolves naturally occurring iron deposits. When your well pump draws this water into your home, that dissolved mineral load comes with it. Left unaddressed, iron causes more than just cosmetic frustration. Over time, it coats the inside of your plumbing, restricts water flow, fouls water heaters, and stains expensive porcelain and tile. Fortunately, understanding the exact type of iron present in your supply allows you to implement the right iron filters for water and protect your plumbing for the long term.

Signs You Have an Iron Problem in Your Home

Because groundwater percolates through iron-rich soil, metamorphic rock, and deep granite formations, iron naturally dissolves into regional aquifers. You may notice several telltale symptoms around your home:

• Stubborn Reddish-Orange or Brown Staining: Unsightly rust rings around sink drains, toilet bowls, bathtubs, tile grout, and outdoor fixtures.
• Discolored or Dingy Laundry: White clothing and linens emerging from the wash with a yellow, orange, or dingy grey hue.
• Harsh Metallic Taste and Odor: Tap water, coffee, tea, and cooked foods carrying a distinct “pipe” or metallic flavor.
• Clogged Fixtures and Sluggish Flow: Aerators, showerheads, and appliance intake valves accumulating gritty sediment or slimy deposits that restrict water pressure.
• Premature Appliance Wear: Water heaters, dishwashers, and washing machines experiencing premature heating element failure and internal buildup.

The Three Common Forms of Iron in Well Water

Before investing in water treatment equipment, it is critical to determine which type of iron is entering your home. Treating the wrong form of iron with the wrong equipment is the leading reason filtration systems fail.

Clear-Water Iron (Ferrous Iron)

Ferrous iron is completely dissolved in groundwater where oxygen levels are low. When you pour a glass of water straight from the tap, it appears crystal clear. However, once exposed to air in a glass, sink, or toilet bowl, the iron oxidizes into insoluble particles, turning yellow, red, or brown over several minutes or hours. Clear-water iron is the most common form found in Northeast Georgia wells.

Red-Water Iron (Ferric Iron)

Ferric iron is already oxidized before it reaches your faucet. Water drawn from the well immediately exhibits a cloudy, reddish-brown, or amber appearance with visible suspended particles. This particulate iron settles at the bottom of containers and rapidly stains anything it touches.

Iron Bacteria and Organic Iron

Iron bacteria are naturally occurring microorganisms that feed on dissolved iron and manganese. They produce a sticky, reddish-brown slime that coats the inside of toilet tanks, well casings, and pipes, frequently accompanied by a musty, swampy, or decaying organic odor. Organic iron occurs when iron binds with dissolved organic matter or tannins, creating a tea-colored tint that resists standard filtration.

Why a Standard Water Softener Is NOT an Iron Filter

A widespread misconception among homeowners is that a standard water softener can resolve an iron issue. While both systems treat mineral-related water concerns, their internal mechanics and intended purposes are fundamentally different. For true, long-lasting iron elimination, a dedicated, whole-house iron filtration system is required. Water softeners operate strictly via ion exchange designed to capture calcium and magnesium ions (the minerals responsible for water hardness). Inside a softener tank, microscopic polystyrene resin beads hold sodium or potassium ions. When hard water passes through, calcium and magnesium swap places with the sodium ions and bond to the resin.

The Dangers of Using a Softener for Iron Removal

• Resin Fouling: While a softener may capture small traces of dissolved ferrous iron (typically under 2 to 3 parts per million), iron does not release cleanly during standard salt brine regeneration. Over time, oxidized iron forms an impermeable crust around the resin beads, permanently stripping their exchange capacity and ruining the resin bed prematurely.
• Inability to Filter Ferric Iron: Insoluble ferric iron particles do not undergo ion exchange; instead, they act as physical grit that clogs the softener’s internal riser tubes, distributor baskets, and control valve passages.
• Bacterial Slime Accumulation: Softeners cannot neutralize iron bacteria. The organic slime coats the resin beads, causing channeling (where water bypasses the resin entirely) and harboring unpleasant bacterial odors.

The Definitive Fix: Metro Water Filter’s Air Oxidizing Filox Iron Filter

At Metro Water Filter, our primary recommendation for robust, whole-house iron removal is the Air Oxidizing Filox Iron Filter (Air Drawn Iron/Sulfur Filter). Engineered specifically to conquer heavy mineral loads without requiring harsh chemical additives, this system provides unmatched reliability and water clarity.

How the Air Oxidizing Process Works

The Air Oxidizing Filox system utilizes an advanced single-tank aeration design:

1. Internal Compressed Air Pocket: During its nightly regeneration cycle, the system draws clean atmospheric air into the top portion of the tank, establishing a pressurized air chamber.
2. Instant Oxidation: As raw well water enters the tank, it cascades through this compressed air pocket. Dissolved ferrous iron and hydrogen sulfide (sulfur/rotten egg odor) are instantly oxidized into solid, filterable particles.
3. High-Capacity Media Capture: The oxidized particles pass directly into the dense bed of Filox media below, which traps the contaminants throughout the entire depth of the filter bed.
4. Automatic Daily Backwash: The electronic control valve automatically initiates a vigorous clean-water backwash, flushing all captured rust and particulate matter down the drain without needing chemical regenerants.

Why Solid Filox Media Outperforms Generic Knock-Offs

Many generic or low-cost iron filters on the market rely on inferior filter media that quickly degrade under North Georgia water conditions. By utilizing solid manganese dioxide Filox media, Metro Water Filter ensures your system delivers continuous, high-flow water treatment that withstands severe well water fluctuations. Metro Water Filter builds our systems with premium Filox media, providing distinct advantages over common alternatives:

• Premium Filox Media (Metro Water Filter Standard): Solid ~80% manganese dioxide core. Delivers superior catalytic oxidation power and rapid reaction kinetics. Handles high iron concentrations (up to 15+ ppm) and sulfur odors concurrently. 100% chemical-free and engineered for a 10+ year operational lifespan.
• Generic Birm Media: Coated aluminum silicate core (< 2% active layer). Imposes strict operating limits, requiring high dissolved oxygen and a narrow pH range (> 6.8). Cannot tolerate hydrogen sulfide (sulfur smell destroys Birm immediately), and the thin active coating wears off rapidly.
• Greensand Plus: Coated silica core. Features a thin manganese coating that often requires periodic regeneration with toxic potassium permanganate (KMnO4) to maintain oxidation capacity.
• Lightweight Generic Katalox / Coated Media: Low-grade coated zeolite. Thinly coated lightweight granules easily strip and break down during regular backwashing, leading to bed exhaustion and iron breakthrough within 2 to 3 years.

The Metro Water Filter Difference: Independent, Service-First Expertise

Choosing the right water treatment provider is just as crucial as selecting the right equipment. For more than 30 years, and operating from our Lake Oconee headquarters since 2004, Metro Water Filter has served homeowners, farms, and commercial properties across North Georgia.

• Truly Independent Recommendations: We are an independent dealer, meaning we are never locked into proprietary equipment franchises. We select and build systems based purely on what your specific water analysis requires.
• Licensed Master Plumber Oversight: Installation Manager Wade Hensley is a licensed Master Plumber, guaranteeing every system is plumbed with precision, high-flow bypass valves, and code-compliant drain routing.
• Service-Heavy Commitment: With significantly more technicians in the field than sales representatives, our focus is on ongoing service, system maintenance, and honest customer relationships rather than high-pressure sales quotas.

Enjoy Pure, Stain-Free Water in Your Home

You do not have to live with rust-stained sinks, metallic tasting water, or damaged appliances. Whether you need an evaluation of an existing filtration unit or a comprehensive solution for your private well, Metro Water Filter is here to help. Contact our consultative team today to schedule your water quality consultation and discover the right iron filter solution for your home.

Planning a commercial water filtration project is about more than choosing equipment. The right approach helps improve water quality, protect valuable equipment, reduce maintenance costs, and support efficient daily operations. Whether your facility serves the hospitality, healthcare, manufacturing, food service, or commercial property sector, understanding your water quality and operational needs before installation can help ensure your commercial water filtration system delivers reliable, long-term performance.

Key Factors to Evaluate Before Installing a Commercial Water Filtration System

Careful planning starts with evaluating your facility’s water supply and operational requirements. Taking these steps before installation helps ensure the system you choose is effective today and capable of supporting future needs.

Start With a Professional Water Analysis

Water quality varies by location and water source. A professional water test identifies the contaminants that need to be addressed so you can select the most effective treatment solution.

Common water quality concerns include:

• Sediment
• Hard water minerals
• Iron
• Manganese
• Chlorine
• Organic contaminants
• Other dissolved impurities

Understanding what’s in your water helps prevent investing in equipment that may not address your facility’s specific needs.

Evaluate Water Usage and System Capacity

Every commercial facility has different water demands. A restaurant may experience high water usage during meal service, while a manufacturing plant or healthcare facility may require consistent water quality throughout the day.

When planning your project, consider:

• Daily water consumption
• Peak usage periods
• Number of employees or occupants
• Equipment that relies on treated water
• Potential business growth or facility expansion

Proper system sizing helps maintain performance while reducing unnecessary strain on the equipment.

Consider Industry Requirements

Different industries have unique water quality standards that influence the type of filtration system required. Businesses in healthcare, hospitality, manufacturing, food processing, and commercial laundries often require customized treatment solutions to support operational efficiency and equipment reliability. Understanding the available water filtration systems and services can help facility owners compare treatment options and identify solutions that best meet their water quality challenges and operational requirements.

Building a Commercial Water Filtration Project for Long-Term Performance

Once you’ve identified your facility’s needs, the next step is designing a solution that delivers dependable performance for years to come.

Choose the Right Filtration Technology

No single filtration method solves every water quality issue. Depending on your water analysis, your system may include one or more treatment technologies, such as:

• Sediment filtration
• Activated carbon filtration
• Water softening
• Reverse osmosis
• Ultraviolet (UV) water disinfection
• Specialty filtration media

A customized solution is typically more effective than selecting a standard system without considering your facility’s specific water conditions.

Plan for Proper Installation

Proper installation plays a major role in system performance and longevity. Before installation, evaluate factors such as:

• Available installation space
• Existing plumbing layout
• Water pressure
• Required flow rates
• Maintenance accessibility
• Future expansion opportunities

Addressing these considerations early can reduce installation challenges and improve long-term efficiency.

Create a Preventive Maintenance Plan

Routine maintenance helps keep your filtration system operating at peak performance while protecting your investment.

A maintenance plan should include:

• Scheduled filter replacements
• Routine equipment inspections
• Performance monitoring
• Periodic water testing
• Preventive servicing

Regular maintenance can help extend equipment life, improve system efficiency, and reduce unexpected downtime.

Work With an Experienced Commercial Water Treatment Provider

Commercial water treatment projects often require specialized knowledge to ensure the system is properly designed and sized for the facility. Working with experienced professionals helps ensure every component is selected based on your water quality, operational requirements, and long-term goals. Understanding how commercial water filtration systems are designed and applied can help businesses make informed decisions and select solutions that support reliable, long-term performance. Companies like Metro Water Filter offer customized systems designed to address a wide range of commercial water treatment needs.

Frequently Asked Questions About Commercial Water Filtration

How do I know which commercial water filtration system is right for my facility?

The right system depends on your water quality, the contaminants present, your daily water demand, and your operational requirements. A professional water analysis is the best starting point for selecting the most appropriate solution.

How often should commercial water filtration systems be serviced?

Maintenance schedules vary depending on the system type, water quality, and usage levels. Most commercial systems benefit from routine inspections, scheduled filter replacements, and preventive maintenance to maintain optimal performance.

Can a commercial water filtration system be customized?

Yes. Commercial water filtration systems are commonly designed to address the unique needs of each facility, including water quality concerns, flow rate requirements, available space, and future expansion plans.

Is water testing necessary before installation?

Yes. Water testing identifies the specific contaminants in your water supply and helps determine the filtration technologies that will provide the best long-term results.

Build a Commercial Water Filtration Solution That Supports Your Business

A successful commercial water filtration project starts with careful planning and the right system design. By evaluating your water quality, understanding your facility’s operational needs, and following a proactive maintenance plan, you can support reliable performance and protect your investment over the long term. If you’re considering a commercial water treatment solution, Metro Water Filtration can help you identify a system that fits your facility’s unique requirements. Contact our team to learn more about your options.

Private well owners are responsible for monitoring their own water quality, making it important to stay aware of potential contamination risks. While well water may appear clean, harmful bacteria and other microorganisms can still be present. Understanding the warning signs can help you determine whether a UV water disinfection system is needed to help protect your household’s water supply.

Common Sources of Well Water Contamination

Bacteria and Microorganisms

Private wells can be exposed to biological contaminants that pose risks to drinking water safety. Common microorganisms found in contaminated well water include coliform bacteria, E. coli, viruses, and parasites. Because these contaminants are invisible to the naked eye, homeowners may not realize there is a problem until water testing reveals it. These microorganisms can enter groundwater through leaking septic systems, animal waste, agricultural runoff, and surface water infiltration. Without proper treatment, contaminated water may increase the risk of waterborne illnesses.

Why Private Wells Are More Vulnerable

Unlike municipal water systems, private wells are not treated or monitored by a local utility. Maintaining water quality is the homeowner’s responsibility.

Several factors can increase the likelihood of contamination:

• Heavy rainfall and flooding
• Nearby septic system failures
• Agricultural activity near the property
• Damaged well casings or seals
• Aging well infrastructure

When these risks are present, homeowners may benefit from installing a UV water disinfection system as part of their water treatment strategy.

Signs You May Need a UV Water Disinfection System

Your Water Test Shows Bacterial Presence

One of the most important signs that you may need a UV water disinfection system is a positive water test result. If testing identifies coliform bacteria, E. coli, or other microorganisms, additional treatment may be necessary to help protect your household. Routine water testing is recommended for all private well owners because contamination can occur even when water appears clean and safe.

Your Area Recently Experienced Flooding or Heavy Rain

Flooding and heavy rainfall can increase the risk of contamination by allowing surface water to enter groundwater supplies. This is especially concerning for wells located in low lying areas or regions prone to severe weather.

If your property has experienced flooding, water testing should be performed as soon as possible. A UV water disinfection system can provide an added layer of protection against microorganisms that may enter the water supply during these events.

Your Household Experiences Unexplained Digestive Illnesses

Recurring stomach issues, nausea, diarrhea, or other gastrointestinal symptoms may sometimes be linked to contaminated drinking water. While these symptoms can have many causes, private well owners should consider testing their water if illnesses occur frequently within the household.

Identifying and addressing microbial contamination can help reduce potential health risks and improve confidence in your drinking water.

Your Well System Is Older or Damaged

Over time, well components can deteriorate and become vulnerable to contamination. Cracked casings, damaged well caps, and worn seals may allow bacteria and other microorganisms to enter the system.

If your well has not been inspected in several years or shows signs of wear, it may be time to evaluate its condition and the quality of your water. In many cases, a UV water disinfection system can serve as an effective safeguard against biological contaminants.

How a UV Water Disinfection System Helps Protect Your Home

How UV Water Treatment Works

A UV water disinfection system uses ultraviolet light to neutralize bacteria, viruses, and other microorganisms as water flows through the treatment chamber. The UV light disrupts the DNA of these organisms, preventing them from reproducing and causing illness. This process occurs quickly and effectively without adding chemicals to the water, making it a popular solution for homeowners who rely on private wells.

Benefits of UV Water Disinfection

UV water treatment offers several advantages for well water users:

• Effective against bacteria, viruses, and microorganisms
• Chemical free treatment process
• Continuous protection for household water
• Low maintenance requirements
• Compatible with other water filtration systems

When paired with appropriate filtration, UV treatment can help create a more comprehensive home water purification system.

Frequently Asked Questions About UV Water Disinfection Systems

What contaminants can a UV water disinfection system eliminate?

A UV water disinfection system is designed to neutralize bacteria, viruses, and other microorganisms. However, it does not remove sediment, minerals, heavy metals, or chemical contaminants. Additional filtration may be needed depending on your water quality concerns.

Does UV treatment affect the taste or smell of water?

No. UV treatment does not change the taste, odor, or appearance of water because it disinfects water using ultraviolet light rather than chemicals.

How often does a UV system require maintenance?

Most UV systems require periodic maintenance, including cleaning the quartz sleeve and replacing the UV lamp as recommended by the manufacturer. Routine maintenance helps ensure consistent performance.

Can a UV water disinfection system be combined with other filtration methods?

Yes. Many homeowners combine UV treatment with sediment filters, carbon filters, or whole home filtration systems to address a broader range of water quality concerns and provide more comprehensive protection.

Protect Your Family With Confidence in Every Drop

Contaminated well water is not always easy to detect, which is why regular testing and proper treatment are essential. If your well shows signs of bacterial contamination or increased exposure to environmental risks, a UV water disinfection system can provide added peace of mind. Contact Metro Water Filter to learn more about effective water treatment solutions designed to help keep your home’s water clean and safe.

We work with General Contractors and Builders across North Georgia

At Metro Water Filter we are appreciative of the many great Homebuilders and General Contractors we get to work with. Whether it’s a small cabin in the North Georgia mountains on a well system, or a Luxury Estate in the greater Atlanta area on city water; we are here to serve you and your clients. No matter the size of the home or the source of the water. In today’s world, homeowners are increasingly becoming aware of the many benefits filtered water has to their bodies and their home’s plumbing system. Metro Water is not a fly-by-night company, but rather we have the best products and service to add the value that builders and homeowners will benefit from. We match the home’s plumbing and provide the best setup with our installer being an experienced Licensed, Master Plumber. Believe it or not, this is not the norm in the water filtration world! We also have the guarantees and warranty coupled with the unmatched service experience to ensure happy homeowners. If you are a Custom Home Builder or General Contractor and would like to consider adding an additional trusted trade to your contacts, we would love the opportunity to talk with you. Please reach out to learn more about us and our team.

The Metro Water Mission

When you hire Metro Water Filter, you should know our mission is to provide the best possible products and service for our clients. For us, this equates to what is best long-term. As we know, most customers really need a solution that’s going to provide the best results over the years to come. By default this means that we will not be the cheapest option out there as that does not fit our mission, let alone our business model. We have Wade Hensley, a licensed master plumber, for installation on staff since 2010. We have a service department with unmatched experience. We are ‘service heavy’, meaning we have way more employees in our service department than in sales. We know the upfront sale is important, and we strive to do that in a honest and exceptional manner. Being there for our clients when their systems needs routine or eventually, major maintenance, has to be a vital part of a company and our mission statement.

Just Filtration

We aren’t a plumbing or well company that happens to decide to make a quick buck off a client.. we aren’t a sales heavy company only interested in getting your hard earned money on a quick sale. Instead, we are Metro Water Filter and we focus on filtration only. We do our best to provide professional service with a personal touch. And we hope to earn your business!

Not all filters are the same!

What do all of these filters have in common? All could be considered “Whole Home” Filters. When you get ready to look into filtration options for your family, be sure to choose a company that is honest and transparent about what they are selling you. What quality is the system: inside and out? Do they have long-term experience to prove the results they promise, and is there a guarantee?

When you choose Metro Water Filter, you…

• THE HIGHEST RATED AND REVIEWED FILTRATION COMPANY IN GEORGIA
• PROFESSIONAL RECOMMENDATIONS BASED ON THOUSANDS OF PREVIOUS INSTALLATIONS OVER 30 YEARS
• HONEST CONSULTATION AND EDUCATION OF YOUR OPTIONS
• EQUIPMENT SIZED APPROPRIATELY FOR YOUR HOME TO PROVIDE THE BEST WATER AT ALL TIMES
• INSTALLATION BY A LICENSED, MASTER PLUMBER
• PROFESSIONAL SERVICE FOR YEARS TO COME BY A SERVICE DEPARTMENT WITH UNMATCHED EXPERIENCE
• 1 YEAR METRO WATER FILTER SATISFACTION GUARANTEE

Metro Water is there for you whatever  the need is when it comes to your water. We will make sure you have all the information you need to make the best decision for your home and its water. If its needing water softeners, water purifiers, or supplies to keep you safe like leak detectors and water control vales, Metro has you covered. Call us today and find out how we can help! 

Metro Water Filter Frequently Asked Questions

What is your Mission Statement & Core Values?
Our Mission Statement is to provide the best possible water treatment equipment and service to our clients. We strive to be the standard by which all other water treatment companies are measured. We promise to deliver on our mission by upholding these Core Values: Honesty, Integrity, Dependability, Consistency, Respect, Service, Professionalism, Efficiency, Commitment, Creativity, Passion, & Education.

Tell me a little about your company and its history?
We have been operating at Lake Oconee since 2004 and serve clients across North Georgia and beyond! We don’t dabble in filtration; it continues to be our sole occupation. We are a local, American owned company proud to serve our clients with unmatched professionalism! We are accredited with the Better Business Bureau and have an A+ rating. We encourage you to check us out on Google!

Are you a branded/proprietary dealer?
No, we are not! We are happy to say we are an Independent dealer. This allows us to not be tied to any particular brand – for better or for worse. Rather, we use our long-term experience to ensure we are offering the best possible systems available on the market for our customers. You deserve no less!

What happens when I first contact MWF?
You will be received by our friendly office staff who are happy to assist you. They will connect you with the appropriate Sales Rep to discuss how we can best serve you. Our sales team has 20+ years of experience in filtration and consists of Jon Frketic, Jared Norton, & Stephanie Kelly. We strive to replace high pressure sales with listening, educating, and providing honest options and solutions that fit your needs. Satisfaction Guaranteed! Isn’t that what you really want?

What about water testing?
We offer basic water testing and consultation in house. We are glad to help with more advanced testing through the University of Georgia Cooperative Extension Lab, which is nonprofit and state certified. This gives our clients confidence about their water and that the test results are honest and accurate.

Who does the actual install & service work?
So glad you asked! Wade Hensley is our Install Manager and is a Licensed, Master Plumber. He has been a part of the team since 2010. Mike McSherry leads our service department as our Customer Service Manager and has been a part of the team since the start in 2004! Talk about experience!

Speaking of service, will I be locked into a service contract?
No, we do not lock you in to a service contract! We pride ourselves in earning your business each and every time. Our local labor charge for a service call is $95. When you work with us locally on an ongoing quarterly basis, the 4th quarter labor charge is free to you as a thank you for your business!

Metro Water’s Promise

The Holiday Season is in full swing as the year is quickly coming to a close. We hope that this season will be a refreshing time and also a reminder to focus on the people who matter most to us.  None of us are guaranteed tomorrow, let’s appreciate each day as a gift! One of the things we try to do at Metro Water Filter is to truly treat others as we would want to be treated. We talk about it often; that we want to be honest with our clients (or potential clients) about their water and what they want or need from it.

What Water is Better: Filtered vs Non-Filtered

One example of this can be drinking water and taste preference. Clients will often ask, “what is the best drinking water?” or “What is going to taste the best?”. Many companies seem to want to tell people what they should want, to both of those questions. The reality is, both are subjective.  The best drinking water is a question that Doctors and experts have very strong differences of opinion on. For some, they believe that drinking RO water is not necessarily the best as your body benefits from getting minerals from water. For others, they believe that RO water is the only way to go as there is no better filtration option out there to make the water as pure as possible. Our answer? Well.., we are here to accomplish what you are looking for, no matter which side of the discussion you fall on. Whichever way you, as being our valued client, decide is best for you and your family, is exactly what we strive to achieve for you. And as far as taste goes, there is a reason why there are numerous amount of  bottled water companies out there.  Each persons palette and taste preference can be vastly different! Some can tell the slightest change to the water, some think water just tastes like water regardless of mineral content!

Why Metro Water Filtration

In an industry where many companies seem to be looking to get their foot in the door and convince you that you need something you may not actually need, we strive to be different. We are here to help you accomplish what you desire for you and those that matter the most to you, your family.  We truly appreciate you choosing us to help you with your water along the way!

Metro Water Filter is Thankful for You!

November comes as a time to begin truly reflecting on a year quickly going by.  It’s a wonderful time to focus on what we all have so much to be thankful for.  We are grateful to have some of the best clients out there.  You all are what make our jobs so enjoyable!  We love being able to help you achieve what you want with the water in your home.  Clients who want to have something done right by a professional and maintained at a high-level long term.  We really want to say a huge thank you to those of you who choose to allow us to work with you!

The Difference at Metro Water Filter

When you choose to work with Metro Water Filter, we want to help you understand the process and what we can achieve with your water.  We want to shoot you straight and give real expectations.  We want you to be comfortable throughout the process from initial contact, to install, to ongoing service.    We have noticed that in the filtration business, not all companies choose to do business this way.  Many companies we hear about want to convince you that you have a problem that you didn’t even know about!  We have seen this occur, for example, several times when companies choose to push a water softener… only the water isn’t actually hard.  Or, we hear of so many companies out there that want to push a specific product related more to preference… rather than allowing the client options to choose.  We strive to be different; to help educate our clients and allow them to make confident decisions.

Using the Golden Rule

Another unfortunate thing we often hear about in the filtration world is companies who seem obsessed with bashing or lying about their competition while at your home to try to get you to sign on the spot (oftentimes that competition, being us).  It seems the Golden Rule is no longer a thing in business.  We often gain customers from this… because they simply think “something is not right about this…”, so they call us and experience quite the opposite of what this other company says.  Word of advice- if you have a company come out to meet with you in regard to any project at your home and it seems they want to talk about a different company more than their own, that should concern you.  Why not focus on why your company is the best option?  Do you not have the track record or feel confident enough in your own team to say that?

Why Metro Water Filter

At Metro Water Filter we strive to be the standard by which all other companies are measured.  We genuinely believe that we are the best option out there for our clients.  We do our absolute best to provide the best possible products combined with the best possible installation and service we can.  And we know that customer service must be top of mind in all aspects of our business.  So again, we want to say thank you so much to our valued clients who make our team smile every day.    

Metro Water Filtration

At Metro Water Filter we strive to be the best we can be and raise the bar in the filtration industry.   We want to be the filtration company by which all other filtration companies are measured.  Today we will talk about how we strive to do this in two important areas: products and workmanship. 

Metro Water Products

First, this certainly goes for product. We want to offer the best possible products for our clients. One of the key ways we ensure we are able to do this is by being an independent dealer, rather than a branded or proprietary company. With over 7,000 clients covering roughly half the state of Georgia (and beyond) and many years of experience, we have had the privilege to work on most any type of systems you can think of. Some we installed, some we did not, and were asked to take over ongoing service. The systems we choose to continue to professionally recommend and sell are the ones that continue to show themselves to be the best. We are able to monitor things such as the amount of callbacks, warranty claims, issues, ongoing service, and longevity of a large number of systems in the real world. We see what really works and works best in the long term. Lots of products will deliver in the short term, but not so many for years and years to come. We strive to be the company that’s providing long-term value for our clients and their water.

Metro water Workmanship

Next, this also applies to workmanship. This really can go for the whole experience no doubt, from initial sales to install to ongoing service. But the area we will focus on today is the initial installation. Water filtration installation is no different than any trade out there- you can always get something done for less. Especially when there is no set standard or barriers to entry into this field. You aren’t required to be a licensed, Master plumber (even though our lead installer is). You aren’t required to have X number of years of experience, or the ability to work with and match a current plumbing setup. Unfortunately, many filtration companies look at the install as the less important aspect. They often use a push to connect fitting and whatever is easiest to get the job done. These are the same companies that seem to only have stock photos to show clients on a sales visit, rather than their own installations to show off. We are not that company! We strive to have our workmanship match or exceed what surrounds it. We have the ability to go much further than push-to-fit connects. We can do everything from pex to plastic, to copper propress, and even the old school sweat copper or “soldering”. We want our clients to know they can show off our work, and hope they love it as much as we do!